Digital Communications Officer

Seeking a new challenge to help drive improvement in patient outcomes?

We are recruiting a digital communications officer to help take our online communications to the next level. Reporting to the Head of Communications and Marketing, you’ll be part of a small and highly collaborative organisation, playing a lead role in the delivery of engaging digital communications activity.

This is a new role that reflects our plans to achieve digital maturity as an organisation. You’ll plan, create and deliver content that will engage our key stakeholders as well as providing the ongoing performance analysis that will drive improved engagement.

You’ll have experience of using a website content management system such as WordPress. You will be able to meet deadlines, work under pressure and juggle multiple priorities without compromising your keen attention to detail and high level of accuracy.

The Healthcare Quality Improvement Partnership (HQIP) is an independent organisation established to promote quality in healthcare and in particular, to increase the impact that clinical audit has on health care improvement. We manage NHS clinical work programmes on behalf of NHS England and other devolved nations. This includes the National Clinical Audit & Patient Outcome Programme (NCAPOP), which consists of over forty National Clinical Audits and clinical outcome review programmes.  We are supported by three parent organisations: the Academy of Medical Royal Colleges, The Royal College of Nursing and National Voices.

We are a small, friendly team working in a fast paced environment and are seeking a Digital Communications Officer to join us. You will help deliver an efficient, effective and customer focused communications and marketing service for HQIP.

If you have had previous experience in a digital communications role, or are seeking a new challenge and have the relevant experience and skills, we would love to hear from you.

Our work focuses on the following key strategic areas:

• Utilising best procurement, contracts and wider management practice, we commission, manage, support and promote national and local programmes of quality improvement. This includes National clinical audit programmes, the Clinical Outcome Review Programmes and the National Joint Registry, on behalf of NHS England and other healthcare departments and organisations
• We encourage extensive use of robust data for quality improvement of care, offering patient choice, promoting patient safety, supporting revalidation and service accreditation, commissioning, service redesign, and research
• We inform and influence national healthcare policy by effectively communicating our work and that of our partners
• We support healthcare professionals to review and improve by providing opportunities to share best practice
• We ensure that patients and carers are at the heart of our work through continued, strategic involvement in all relevant processes and projects.

Digital Communications Officer

Key requirements of this position

This post will deliver the organisation’s day-to-day digital and social communications activities, helping to build HQIP’s external profile and influence, and extending our reach and impact. The post holder will take a leading role in the planning, creation and delivery of our digital communications activity, creating engaging content for a variety of channels, using design, content creation and copywriting skills.

The post holder will be part of the Communications team reporting to the Head of Communications and Marketing. The post holder will be responsible for:

• Managing the HQIP website using our CMS systems, producing, editing and maintaining content as required; working with our third part web hosting and development partner and supporting management of digital content assets
• Supporting effective and well planned internal and external stakeholder communications, from using our CRM software including the use of automated email campaigns, to drafting and distributing HQIP’s weekly internal newsletter
• Maintaining HQIP’s social media accounts, including drafting and posting social media content for Facebook, Twitter and LinkedIn; producing multimedia content, including video stories, infographics, blog posts, case studies and other content; responding to queries coming through social media channels
• Contributing to the delivery of HQIP’s two award schemes and an annual national awareness campaign, and contributing to the departmental monitoring of evaluation statistics and KPIs.

With at least three years’ experience and demonstrable ability to work independently, you will offer:

• A strong understanding of the communications and marketing landscape, particularly in terms of digital channels and content
• Evidence of creating engaging and informative content for digital platforms and social media, including audio-visual and graphics
• Experience using website CMS and email CRM platforms
• Knowledge of social media reporting tools, email marketing reporting tools and Google Analytics
• Strong organisational and administrative skills, experience of MS Office packages (including Excel)
• Strong interpersonal skills including the ability to work with colleagues, senior leaders, and partners.

How to apply                                            

To apply, please download a copy of the job description and application form and return the completed application form, together with the Declaration of Interest and Personal Information Form to [email protected].  CVs sent without a completed application form will not be accepted.

Closing date for applications: 5pm Wednesday 31 March 2021

Interviews are planned for: TBC w/c 6 April 2021

Due to the high volume of applications, feedback is only given to shortlisted applicants.

Further information

For further information about the post, please contact EVA DUFFY on [email protected]