CAAW26 Communicating for Impact winners announced

Reaching the Unreached: Transforming Child Mental Health Access in Diverse Communities is a data-informed quality improvement approach to building trust, awareness, and culturally responsive involvement. The project communicated its impact through strong community engagement, data transparency, and collaborative learning. Using messaging that was accessible, culturally relevant and trusted, it utilised a combination of data, storytelling and community-based communication to ensure that the project’s impact was widely understood.

The team communicated through a coordinated, multi-audience approach designed to reach patients, families, carers and healthcare professionals. A suite of patient-focused resources was developed, enabling easy discovery and trust, in addition to tailored implementation packs for healthcare professionals. Clear analytics, user feedback and real patient experiences have consistently been used to evidence reach, engagement and value, ensuring the project’s impact is visible, credible and compelling to all stakeholders. 

This quality improvement project was designed to evaluate and improve the outcomes and experiences of patients attending the Dental Drop-in Clinic for Birmingham’s homeless community. Using effective communication through multidisciplinary partners, staff training and patient communications, feedback, complaints and incident data were all used alongside qualitative quotations to reinforce a patient-centred narrative and improve care.

The SGS delivers gambling disorder treatments across a population of 9.4 million people in the South of England. They work with their lived experience group to ensure that their work is co-produced and informed by need and impact for all people with gambling disorders, for example working with them on scientific journal publications, poster presentations and conference attendance. They are also working with NHS England and others, to lead and promote similar work at a national level.