Clinical Audit Awareness Week 2019 – Promotional Toolkit

Promoting CAAW19

Clinical Audit Awareness Week (25-29 November 2019) is a national annual campaign to promote and celebrate the benefits and impact of clinical audit and quality improvement work in healthcare. This includes hospitals, GP practices, hospices and residential nursing care.

To support your CAAW19 activities, here are some resources you can download:


Social media and CAAW19

Join in the celebrations by sharing what you’re doing on social media. Ask your organisation’s communications team about the clinical audit team hosting a Twitter takeover, where you take over the reins of the corporate account for a day to give followers an insight into your work. This gives you an opportunity to explain about your usual role and take people with you through your day.

If that’s not possible, ask your communications team for advice about how you can support them to promote clinical audit.

Whether you’re posting on your organisation’s social media account or your own, remember to join the conversation by using the hashtag #CAAW19.

If you want to post a photo, please make sure everyone in shot has given their consent not just for their photo to be taken but also for it to be shared on social media. Your organisation may have a signed consent form – check with your communications team. A camera phone will produce sufficiently good quality images – remember to use the highest resolution available when posting or sharing.

Some social media platforms allow you to include an image description so you don’t exclude people with visual impairments. You can add this by clicking at the bottom of the picture you’re uploading.

Organising an event

Hoping to organise your very own unique CAAW event but in need of some inspiration? Our colleagues at NQICAN have put together a useful one-page summary packed full of ideas on how to:

  • increase awareness of audit support within your organisation
  • organise an event
  • Engage with the audit community and other improvement experts
  • Demonstrate the impact of clinical audit

Visit www.NQICAN.org.uk to download.

Template for newsletters and press releases

This content is provided as a template to help you share your news. Please personalise it by making it specific to you and your team. You can use the content on your intranet, hospital magazine or newsletter, and share it with your local media.  Please contact your communication team to make sure you’re following your organisation’s procedures and protocols.

The quote is suggested text – please adapt it to make it relevant to your department or organisation.

Include photographs where possible. A camera phone will produce sufficiently good quality images – remember to use the highest resolution available.


Template for your promotional content

The clinical audit team at [ORGANISATION NAME} will be in the spotlight this week as part of a national campaign to celebrate the role of clinical audit in improving patient care and services.

Clinical Audit Awareness Week (25-29 November 2019) is a national annual campaign to promote and celebrate the benefits and impact of clinical audit and quality improvement work in health care organisations including hospitals, GP practices and hospices.

Clinical audit is a way to find out if health services are meeting local and national standards and targets. It lets care providers and patients know where their service is doing well, and where there could be improvements.

[NAME], [JOB TITLE] AT [ORGANISATION NAME], said: “By making reliable data available, clinical audits help to improve the care our patients receive. They provide the evidence to show when we’re getting it right and help us to identify areas where we need to focus our improvement efforts.  

“Although they aren’t the most visible of all our employees, the clinical audit team provides a vital role. That’s why we’re delighted to take part in Clinical Audit Awareness Week.

Jane Ingham, chief executive of Healthcare Quality Improvement Partnership, said: “Without clinical audit, there would be no intelligence on which to evidence the success of NHS services and track the differences that improvement activities make.

“The work of clinical audit teams is essential both as drivers of improvement in their own organisations and in terms of their contribution to the national audit data collection that allows appropriate scrutiny of our health system.

“Their work supports local and national improvement; it ensures those who deliver services can see when they’re doing well and where the focus of improvement activity should be; and they give patients and the public reassurance when making choices about their health care. There’s no doubt that clinical audit teams are among the unsung heroes of the health sector.”

To mark Clinical Audit Awareness Week, the team will be [INSERT DETAILS ABOUT ACTIVITY TAKING PLACE DURING THE WEEK]

Clinical Audit Awareness Week incorporates the Audit Heroes Awards where individuals and teams who make an outstanding contribution to clinical audit and patient care are recognised. Winners are selected from nominations made from October and announced during Clinical Audit Awareness Week.


Still to come…

Twibbon! Show your support on social media

We will be producing a Twibbon for CAAW for use on Facebook and Twitter.

 

Notes

Clinical Audit Awareness Week is a national campaign spearheaded by Healthcare Quality Improvement Partnership (HQIP) and National Quality Improvement (including Clinical Audit) Network (N-QI-CAN).

More information is available at www.hqip.org.uk and www.nqican.org.uk

The social media hashtag is #CAAW19